As for My Little Pony itself, though there was a decline in the United States, thanks to international sales, it grew overall. Of note in regards to the division between boys and girls' toys in reporting, starting with their next release Hasbro will no longer gender their sales reports. It's unknown how much MLP's popularity affected this.
Hasbro Stocks Soar; Beating Expecations by Itsthinking
Posted Monday, 6 February 2017 at 6:24 pm