As suspected, Hasbro is getting their piece of the fan-convention pie, by cutting out the middle-man and throwing one themselves (presumably with LESS blackjack and hookers than the current pony conventions). Today they announced the launch of "HASCON", a convention for all of Hasbro's brands including Transformers, GI Joe, and of course My Little Pony.
The real question on everyone's mind is: how does this affect the current My Little Pony fandom convention scene? If Hasbro is running their own, then any others could be seen as direct competition, and a detriment to their bottom line. Could we see C&D's for brony conventions in the future?
It's Hasbro we're talking about. They've put an end to plenty of things for even lesser reasons in the past.
Here's the press release:
Hasbro to Create the Ultimate Entertainment and Play Experience by Bringing Its Iconic Brands to Life with First-Ever ‘HASCON'
First-of-Its-Kind Convention Will Bring Fans and Families Together for Three Days of Immersive Entertainment Experiences, Talent and Character Appearances, Panels and More in
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161018006137/en/From bringing the first action figure to life with G.I. JOE, to creating a world where robots are truly ‘more than meets the eye' with TRANSFORMERS, Hasbro's brands have always overflowed with rich stories and dynamic, multi-faceted characters, providing an incredible platform to capture the imaginations of fans of all ages. The premiere HASCON event will bring the magic of decades of storytelling under one roof for the ultimate, immersive Hasbro fan and family experience. Hasbro's top properties, including TRANSFORMERS, MY LITTLE PONY, NERF, MAGIC THE GATHERING, PLAY-DOH, MONOPOLY, G.I. JOE and many others will be reimagined through dynamic stage performances and unique opportunities for fans to engage with their favorite characters. In addition to interactive experiences designed to offer attendees a glimpse into Hasbro's imaginative storytelling in action, visitors will have the chance to see first-look previews of Hasbro's biggest television and movie series, attend panels and meet-and-greets with celebrities and creative talent associated with Hasbro brands, take part in
"Hasbro is home to many of the world's most recognizable brands, each of them with their own group of passionate and engaged fans," said
For all of the latest information on HASCON 2017, please visit http://hascon.hasbro.com
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