By now, most everyone has heard the news that CinemaQuestria, a Saturday-morning Streaming Staple, has been suddenly slapped with a cease and desist, spotlighting a sad state of affairs for the show. CinemaQuestria is just one of many private streamers of the episodes on Saturday mornings, and potentially just the first to be struck with the banhammer.
This has of course led to speculation over the biggest question: "Why?"
Why would Hasbro and Discovery Family do this now, after all this time, and from a business aspect why is it even a bad thing?
A few anons have noted a fact that has gone overlooked this season; a shocking trend that we wouldn't have expected.
Discovery Family is hemorrhaging viewers.
Thanks to the Nielsen ratings provided by this website, we can see the trend. In just 3 episodes time, MLP lost over HALF of its viewerbase for this season.
As one anon states: "Tanks for the Memories had 650'000 viewers, Appleloosa's Most Wanted had 496'000 and Make New Friends But Keep Discord had only 307'000 viewers."
It's true. The numbers are now below 307 K, the lowest ratings in literal years for the show, as the lowest-rated episode of Season 4 (Inspiration Manifestation) still brought in 385,000 viewers. "Hearts and Hooves Day" in Season 2 brought in 320,000.
What is causing this trend? Again, anons have speculation.
"I guess it might have something to do with Discovery Family being fucking horrible at advertising the show and those unnecessary hiatuses."
It is a fact that Discovery Family has been advertising the Season PREMIER episode as being a "new episode" of My Little Pony since at least the beginning of April....nearly 2 months now. The majority of actual new advertisements have been released online, but the old advertisements have not dropped off of the cable broadcast.
Whether this trend is what has triggered the corporate overreaction team to start axing the streamers or not is uncertain. Though the timing makes bystanders question the company's logic - as is done often with this show.
No matter what the trigger, the network needs to correct the trend.
Unfortunately, we must say goodbye to CinemaQuestria, and we will have to cross them off of the weekly "Let's watch some cartoons" list.
Their press release is below
To the fans and loyal viewers of CinemaQuestria and its content,
As of Tuesday, May 19th, CinemaQuestria was issued a cease and desist order from Hasbro. We were asked to stop streaming MLP:FiM and Equestria Girls content. To avoid further issues, we will not be streaming any Hasbro content on our site, including the live stream of the new MLP:FiM episodes.
At this time, we are determining our options and how we wish to proceed from here. We hope to continue providing a fantastic viewing and community experience in future, whatever that may hold. At this time, our other streams will remain unaffected. We will be continuing with our normal http://cinemaquestria.com/content which we have been streaming before and after new episodes, and invite everyone to stop by and chat with us before and during the new episode, however, any Hasbro content from our schedule has been removed. You can view our updated schedule here:
saturday-schedule/. Stay tuned to CinemaQuestria as we will provide updates as they develop.
We'd like to take this opportunity to thank everyone who helped make CQ what it is today. Your support and kindness is what helped drive our passion for success.
Thank you for your understanding and support!
- The CinemaQuestria Staff
Thank you Horse News staff,
- The CQ Crew.