That's a checkbox for "content" in 2017 and beyond
That Checkbox is for My Little Pony
That means they're planning on making MLP content for at least another 3 years - A movie investment in Each 2015, 2016, 2017 and Television seasons in Each.
That "5 more years" quote is further confirmed.
Here's some details about Season 5 and EQG 3:
The 100th Episode is coming up and Cutie Mark Magic is the theme for Season 5. We knew that but moving on.
Equestria Girls 3: Friendship Games is coming this fall. Rarity and Applejack are absent from this picture. In it we see another school called "Shadow Bolts", Girls wearing roller skates, and holding archery equipment.
Pony made big money.
Here's a glimpse of the MLP Movie logo.