Today, Hasbro announced the launch of a new project called "Toybox Tools", an toyline initiative aimed at persons with developmental disabilities. In cooperation with The Autism Project, Hasbro has compiled a series of toys for those with Autism.
Among those on the list are such classics as Mr. Potato Head, Play Doh, and Connect 4.
Absent from the list of toys aimed at assisting caregivers with Autistic development are My Little Pony products of any kind thusfar.
The website provides free tools and resources such as countdown timers to encourage development.
Check out the press release below.
Hasbro Launches New Initiative to Spread the Joy of Play to Children with Developmental Disabilities
"With ToyBox Tools, we're now able to provide families and educators for the first time ever with resources that are designed to help children find success and independence through play," said
Today, nearly one out of four children has some type of developmental challenge, ranging from ADHD and autism spectrum disorders to learning disabilities and developmental delays1. Because playtime can often be challenging to children with these diagnoses, toys go to the bottom of the toy box, and the joy that comes from connecting between peers, siblings and other generations gets lost. With this in mind, a passionate group of
"Play isn't always accessible out of the box for children with a developmental disability, which is something
ToyBox Tools can help children experience the joy of play with three levels of tools available for those who need support: basic play, expanding play and social play levels. Parents and caregivers can visit the ToyBox Tools site, access the tools they need, download and print them for use at home or in the classroom. Each level caters to different aspects of play that children may need help with, like simply introducing the toy and how to use it, experiencing alternative ways to play with a toy and encouraging turn-taking with peers. ToyBox Tools recognizes that parents and caregivers know their child's ability best and encourages them to use their judgment in selecting the right product and level of play appropriate for their child. Supportive tools are included for some of the classic
For more information about Hasbro's free and educational resource, ToyBox Tools, visit ToyBoxTools.com.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program,
A not-for-profit organization,
Litzky Public Relations
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