A series of Tumblr posts, emails, texts, and tweets between the artists responsible for a majority of the MLP artwork tshirts and WeLoveFine has been surfacing over the last few weeks, as apparently the artists have had it with WLF's policies and practices. Among the grievances are complaints over the minimal compensation that artists receive, the company's response to cheating in contests, and a practice of baiting artists along with the possibility of future partnership and employment with the company.
Some of the most relevant posts are here:
According to the artists, WeLoveFine has a program called the MFA that allows artists who have proven themselves worthy, to be employed by WeLoveFine and earn a commission on their work, beyond the flat $250 prize that contest winners receive (before the designs are sold as shirts by the company for an absurd amount of profit). Apparently, winning as many as 6 contests in one case is not enough to be considered for the program employment with the company.
Though that practice is technically above-boards and legal, it's also a really shitty move by the company.
Not, perhaps, as shitty as what happened during a recent t-shirt contest.
Will other artists follow suit? Will WeLoveFine reevaluate their policies with the combined creator backlash building? Is this the beginning of a fanart boycott with the company? Or will WeLoveFine just continue their policy of "lol no fuck you". Probably the last one.
We'll keep tabs on the drama as it unfolds.