The cracked article, found here http://www.cracked.com/blog/5-hated-groups-that-are-going-out-their-way-to-be-awesome/ lists bronies on the list of "5 Hated Groups That Are Going Out of Their Way to Be Awesome".
More specifically, they are addressing the existence of the "Brony Thank You Fund" and "Bronies for Good" which is a mere tip of the fandom-charity iceburg (but to list all of it would require...several...articles).
It's laden with fedora jokes, which by all means should be old-hat by now, but Cracked isn't exposed to them as often as us.
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We know we are.